We catalyze the new product process to help you develop and launch better ideas, faster.

In today's digital age, speed to market is critical to success. Whether your goal is to be first to market, or a fast-follower who jumps on emerging trends or opportunities, accelerating your product development process can directly improve your brand's competitive advantage and market position.

But, just speeding your way through the development process, successfully avoiding any setbacks or pitfalls along the way is not enough. There's another critical success factor to keep top of mind: Successful new products must create value. They must be good for customers, good for operations, and good for business.

  1. Customer: the new product solves a problem or delivers a better, more desirable experience

  2. Operations: the new product demonstrates consistently high performance & quality, with reliable supply

  3. Business: the new product is sale-able, scale-able, and profitable

1. Define the goal, set guard rails, create a business case

 

  • Category / Market gap analysis

  • Competitive product analysis

  • Technology / ingredient research & recommendations

  • Trend-spotting & consumer insights

  • New product strategy development

  • Business / brand planning

  • Technology feasibility / proof of concept

  • Business case development

 

 

2. Execute the design direction and confirm the business case

 

  • Identify critical actions, create and track master timeline(s)

  • Develop final product positioning and claims

  • Complete regulatory review to ensure compliance in intended markets

  • Author new product briefs to inform development

  • Packaging sourcing and development

  • Supplier / Manufacturer reviews and selection

  • Fragrance development and evaluation

  • R&D prototype development, formula approvals and testing

  • Sensory evaluation and testing

  • Claims substantiation testing

  • P&L development, cost estimates, pricing and distribution models

 

 

3. Plan for production and execute to perfection

 

  • Final timeline development and clear communication between brand and partners

  • Track critical actions to deliver on-time, in-spec and on-budget

  • Define how we will measure outcomes / develop and approve specifications

  • Final artworks developed, routed and approved

  • Ensure successful completion of final formula and package testing / define risk

  • Final cost of goods and pricing / final P&L and business plan

  • Sales presentations, press releases, fact sheets, marketing materials

  • Pilot testing and production oversight